ROLES & KEY RESPONSIBILITIES

The
key role would be to build the community for CaratLane on Social
Media and drive desire for the brand.

• Manage the marketing calendar and create engaging content for
  CaratLane’s marketing initiatives for all social media channels.

• Manage and monitor key campaigns on Social Media for the CaratLane
  handle.

• Ensure delivery of key metrics like reach, sessions, engagement,
  mentions & saves on Social media.

• Stay updated with the latest social trends and experiment to drive
  key metrics for CaratLane.

• Use Social Media to drive key brand goals, building perception,
  improving awareness and building key associations.

DESIRED
SKILLS & EXPERIENCE

If
you are spend most of your time on Instagram and love to be a digital
social butterfly there is a great chance that you are our person.

In
addition to that, here is a bucket list of all the skill sets and
traits that we think you should possess:

• 2 years’ experience in handling social media for a brand – from
  basic posting to driving promotions.

• A love for jewellery, fashion and style.

• An eye for good design and a love of writing.

• An excellent communicator – both visually and in texts.

• Can juggle multiple assignments and work with cross-functional
  teams.

• Basic knowledge of videography, photography, and graphic design.

• Creative and out of the box thinker. (We need to give you an
  assignment to be able to evaluate you on this one!)