Job Title: Senior Marketing Executive
Company: CaratLane Trading Private Ltd.
Location: Chennai
Job Type: Full-time

Job Description:
CaratLane, a leading online and retail jewellery brand is seeking a dynamic Senior Marketing Executive to join our marketing team. The ideal candidate should have a strong background in campaign planning, execution, and optimisation, with a focus on driving results and achieving marketing objectives.

Responsibilities:
* Campaign Strategy and Planning:
* Develop comprehensive campaign strategies aligned with business objectives and target audience.
* Collaborate with cross-functional teams to define campaign goals, timelines, and key performance indicators (KPIs).
* Conduct market research and competitor analysis to identify opportunities and industry trends.
* Campaign Execution:
* Coordinate with internal teams and external agencies to ensure seamless execution of campaigns.
* Monitor and optimise campaign performance through data analysis and insights.
* Performance Analysis and Reporting:
* Regularly track and analyse campaign performance.
* Prepare detailed reports, providing insights and recommendations for continuous improvement.
* Conduct A/B testing and implement findings to enhance campaign effectiveness.
* Cross-Functional Collaboration:
* Collaborate with the creative team to ensure campaign assets are aligned with brand guidelines and messaging.
* Work closely with the retail marketing team to integrate online and offline campaigns for maximum impact.
* Stakeholder Management:
* Build and maintain strong relationships with internal stakeholders and external partners.
* Communicate effectively to keep all relevant teams informed about campaign progress.
Qualifications:
•⁠ ⁠Strong understanding of campaign planning, execution, and optimisation.
•⁠ ⁠Excellent analytical and data-driven decision-making skills.
•⁠ ⁠Exceptional communication and interpersonal skills.
•⁠ ⁠Ability to thrive in a fast-paced and dynamic environment.