Job responsibilities :

• Plan, develop, implement and optimize campaigns/strategies the relevant traffic across paid social media channels.
• Effectively execute re-marketing campaigns.
• Tracking, analysis, and subsequent optimization of acquisition & re-marketing campaigns/initiatives on a daily basis.
• Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking and other initiatives.
• Perform competitive analysis of other companies within the industry and draw and implement inferences from the data.
• Manage marketing mix towards user conversion and revenue generation for new users
• Manage reports within the expected turnaround times set by the channel managers
• Keep a close tab on campaign performance
• Daily visibility into campaign performance across channels

Candidate requirement :

• In-depth knowledge and hands-on experience running paid campaigns across Meta, Google, LinkedIn could be an added bonus.
• Analytical thinking and understanding ability is a must.
• A highly data-driven professional, with good knowledge of presentation and reporting.
• Excellent written and verbal communication skills.
• Someone who has the ability to translate data into actionable insights
• Plan, execute and measure experiments and conversion tests