We are seeking a dynamic and creative individual to join our team as a Social Media and Content Manager. This role will be responsible for developing and implementing social media strategies to increase brand awareness, and engagement, and drive traffic to our digital platforms. The ideal candidate should have a passion for storytelling, a strong understanding of social media platforms, and excellent communication skills & have business acumen skills.

Job Responsibilities:

1. Build a community on social media to interact and engage with CaratLane audiences
2. Develop and implement social media strategies to achieve business goals and objectives
3. Create engaging content for various social media platforms including Facebook, Instagram, X, LinkedIn, and others to drive engagement
4. Manage and grow our social media presence by fostering community engagement, responding to comments, and monitoring trends.
5. Monitor and analyze social media performance using analytics tools to optimize content and campaigns.
6. Stay ahead of the curve when it comes to the latest trends and best practices in social media and content marketing.
7. Use macro and micro-influencers to drive brand associations and key marketing to metrics
8. Build a brand narrative for CaratLane through earned articles in targeted media
9. Develop and build CL TV to drive discovery

Skillset :

1. Proven experience in social media management and content creation, preferably in a similar industry.
2. Strong understanding of social media platforms, algorithms, and best practices.
3. Excellent written and verbal communication skills with a keen eye for detail.
4. Creative thinker with the ability to generate innovative ideas for content and campaigns.
5. Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
6. Strong analytical skills with the ability to interpret data and make actionable recommendations.

Preferred Qualifications:

1. Bachelor's degree in Marketing, Communications, Journalism, or related field.
2. Experience with paid social media advertising campaigns & industry contacts in PR 
3. Experience with graphic design and video editing software, aware of social media trends and techniques
4. Should have worked with social media influencers and have direct contact with them.
5. Good experience and know-how in content management  & business acumen.