Visual Merchandising Job Description:

Visual merchandisers will contribute to the advertising, marketing, and sales efforts of a retail location by designing, developing, and taking charge of the visual look of the store and its merchandise. As a in-store merchandiser, he/she will be executing merchandising strategies by creating and maintaining visual displays in the store windows and on the sales floor. He/she will also contribute to the profitability of the store with our merchandise handling, replenishment, and inventory control efforts.

Key Responsibilities of a Visual Merchandiser:

The scope of your duties and responsibilities will vary depending on the size of the retail operation and the level of the visual merchandising position he/she  holds. In general,  key responsibilities as a visual merchandising associate will include visual display, inventory management, and merchandising training. 

Visual Display Responsibilities: 

He/she  may be designing visual displays her self, or executing the design decisions of another. In either case, they  will be responsible for creating and maintaining a compelling presentation of merchandise that will engage customers and help stimulate sales activity. He/she  will be the store's brand gatekeeper, ensuring that the image and style of the company is projected at all times. As he/she  execute visual presentation changes,  will be moving merchandise, shelving, and fixtures.  He/she will also be  maintaining the cleanliness and functionality of fixtures, signage, lights, and equipment.

• Stores related NSO: ordering process, coordination, setting up, training, etc. 

• Existing stores: New launches, new elements, standards and guideline check, training, pan india parity 

• Collection/ Campaigns: coordination with central and regional teams, vendor management, budget management, on time execution 

• Regional goals: Targets/ goals set by the Regional manager and other regional members, Focus stores to be taken up based on CCL scores (internal assessment based on company standards) Consumer research: studies and surveys for various projects, coordinate with design team to collect data/ feedback for the same 5 successful conversions(sales) per month, understand the selling process, give feedback and reports for the same. 

• Individual projects: complete ownership, approvals, data and analysis, strategies, design etc.